AI Assisted Solutions
Discover how 118 West is transforming the landscape for small business owners by integrating cutting-edge AI tools with a passion for innovation.
Our Mission at 118 West
118 West is dedicated to revolutionizing the way small businesses operate by providing advanced software solutions and AI-driven tools. With over four decades of experience, we have evolved from the Bourquin Group to become a leader in empowering business owners to focus on what truly matters. Our mission is to enhance business efficiency, allowing owners to embrace the joy of missing out (JOMO) and enjoy a balanced life. Based in Huntington Beach, California, we draw inspiration from our beautiful surroundings to create solutions that reflect the high-tech ideals and relaxing beauty of the West Coast. The first question we ask is "Where are you going" and our goal is to help you go where you want to go.
"Where do you Really want to go?"
The Philosophy of JOMO
Embracing Joy Over Urgency
At 118 West, we believe in the philosophy of JOMO—Joy of Missing Out—as a guiding principle in our approach to business. This mindset encourages individuals to find satisfaction in the present moment and to prioritize meaningful experiences over the constant hustle. Our location at 118 West longitude, with its breathtaking views of surf and sunsets, serves as a daily reminder of the beauty beyond the office walls. By integrating this philosophy into our operations and carrying it to our customers operations, we aim to create tools that eliminate the redundant and mundane. Join us in redefining success through balance and intentional living, and change your business mindset.
Inspired by Huntington Beach
Why 118 West
At 118 West, we draw our inspiration from the stunning vistas of Huntington Beach. Nestled at 118 W. longitude, our headquarters offer a daily reminder of the serene beauty of surf and sunsets. This picturesque setting fuels our commitment to helping small business owners embrace the Joy of Missing Out (JOMO), allowing them to savor life's simple pleasures while we handle the complexities of their business needs.
Empowering Your Business
Innovative Solutions for Growth
Business Model Shifting
We can help you rethink your business model to leverage the power of AI to increase your effectiveness and efficiency at the same time. It is possible to become so efficient you become ineffective.
Custom Software Development
118 West crafts bespoke software solutions leveraged with AI, tailored to your unique business requirements. Our goal is to help you eliminate all of the time wasted with repetitive tasks and rules based actions. Enhancing efficiency and productivity.
Automated Marketing Tools
Streamline your marketing efforts with our suite of automated tools designed to maximize reach and engagement.
Data Security Solutions
Protect your business with robust data security measures that safeguard sensitive information and ensure compliance.
Cloud Integration Services
Seamlessly integrate cloud solutions to improve collaboration, scalability, and accessibility across your organization.
Customer Relationship Management
Enhance customer interactions and satisfaction with our advanced Website management tools, CRM Chatbots and Virtual Receptionists designed to nurture lasting relationships and to be there 24/7 for your customers so you don't have to.
Insights and Innovations
Naming a Business or Product
Business Products and names can be a very expensive creative process. Think about energy drinks and what comes to mind? Red Bull? Monster? Bang? If you just say those words, does “Energy Drink” pop into your head?
Owners Play
Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
Do you market wide or deep?
Some time ago the term "long tail marketing" got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place in Fresno...
Discover the Power of 118 West
Unlock the potential of your business with our cutting-edge AI solutions. Dive into a world where innovation meets tranquility, inspired by the serene beauty of Huntington Beach. Join us in embracing JOMO and transform your business today.