If you should not duplicate data online, then a press release sounds like a bad idea, but is it? Since many of our SEO plans include a quarterly or monthly press release we get this question from time to time. Many SEO experts say that you need to "rewrite" your...
Can you really have a Pizza Problem? For those of you that know me, you know I am a bit intense. I think my wife is getting worried that I have a pizza problem. Like most things I do, I'll dabble first and see if I like it, then I'll press on or go find something else...
As a business owner, you become the guardian of your customer. Even if you are selling them donuts, you are their guardian. If your donuts let them down they won’t be back. Some businesses still make a profit in spite of themselves. This happens when the demand for the product or service is far greater than the ability of businesses to supply it.
If your customer is a high school teen that has a sever case of FOMO then you advertise on mobile friendly services. Your customer can be “on a phone” or “in a car” or “on a bus”. Ad placement in places where your customer isn’t is a big waste of money.
In either case there is going to be a cost of time and money to market the book. For this book it was the self publishing route and bootstrap marketing. The first thing I did was the “free” stuff. Posting on facebook, instagram etc.
The Covid-19 Pandemic has likely changed how we perceive and participate in live entertainment forever. Some of that is good, some is bad. The Virtual Audience Server we created for COOLTOYS was such a hit that we decided to make two versions. One for big studios that could host their own server and a cloud based version that anyone can afford.
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