Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Direct Mail vs Online Marketing

There is a discussion about Direct Mail vs Online Marketing that occurs pretty regularly.  This week a challenge was brought to the Bourquin Group.  A bank wanted to dominate the keywords in a certain area online and improve their online presence.  Every business...

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Are You Marketing For Cool Points?

Marketing and Advertising are two terms most small business owners interchange.  They don't really understand the difference, and it does make a big difference to your business. The cost of creating a cool website today really isn't much when you look at the overall...

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New Google Places Customer Deal $100 Bonus

Short and Sweet, Google sent me four $100 off coupons for us to give to new clients with a Google Places Account. The first four new customers that have a local business and adds Local Business Listitng Optimization or LBLO to their accounts gets the free $100 in...

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