Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

The Challenge of AI and Social Media

Most of the “best of” websites are owned by one of the brands listed in the top 5 list. Does it make it true?

Why AI Doesn’t Always Get It Right.

As I wrote abount in a previous post, AI provides information based on three basic factors, Game Theory, Drive the Mean and Path of Least Resistance.  Even if you properly set up your prompts, you probably are wondering why you aren't getting the information you...

AI and the Lack Of Repercussions and Responsibility.

As we discuss terms like guardrails, think of keeping your baby in a crib.  give it too much room to run things go awry.

Direct Mail vs Online Marketing

There is a discussion about Direct Mail vs Online Marketing that occurs pretty regularly.  This week a challenge was brought to the Bourquin Group.  A bank wanted to dominate the keywords in a certain area online and improve their online presence.  Every business...

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Are You Marketing For Cool Points?

Marketing and Advertising are two terms most small business owners interchange.  They don't really understand the difference, and it does make a big difference to your business. The cost of creating a cool website today really isn't much when you look at the overall...

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New Google Places Customer Deal $100 Bonus

Short and Sweet, Google sent me four $100 off coupons for us to give to new clients with a Google Places Account. The first four new customers that have a local business and adds Local Business Listitng Optimization or LBLO to their accounts gets the free $100 in...

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