Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Can Online Marketing Beat Direct Mail?

As a marketing company that specializes in using the Internet and Social Media, we find that Direct Mail companies to be our biggest competitor.  It used to be the yellow pages, but with four or five different books, they killed their own market. We call direct mail...

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Online Marketing Books

At the Bourquin Group, Online Marketing is our business.   We see business owners losing more of their freedom trying to run online marketing and social media campaigns the wrong way instead of gaining the freedom they were looking for when they started their...

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The Easy Guide To Internet Marketing

GET A FREE COPY OF THE EASY GUIDE TO INTERNET MARKETING UNTIL CHRISTMAS! Internet Marketing can be simple and easy with our guide.  Don't spend all day sitting in front of the computer wasting time.  Make progress, reach local customers and increase real traffic to...

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