Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Mobile Website Images

Google’s Latest Shift To Mobile

Google's recent update to it's super secret sauce algorithm is said to put any website that isn't mobile friendly right to the bottom.  So what does that mean for you? As a small business owner Google just said, keep up or don't play.  This goes against the founders...

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Do You Have The Younique Money Curse?

Do you feel like you have the Money Curse?  I did, and so do many people.  Even though there is only one you, and that makes you “younique” as I like to say. Many of us appear to have the same problems.  The differences in how we achieve our own money curse is part of...

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Local SEO and More!

The Bourquin Group was founded with a simple goal in mind.  Help our customers get more business.  What does that mean?  It means more income in less time by working smarter, not harder for our customers. What is a "Local SEO Company" anyway? A local SEO company is a...

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"The insights from 118 West's blog have transformed how I manage my business. The practical tips on AI integration have been invaluable." - Sarah L., Boutique Owner

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