Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Do You Video?

With the ever growing popularity of mobile web, video is now the major player.  Whether it is live video like Periscope or Facebook Live, recorded videos on YouTube and Vimeo or just 30 second clips on services like the now defunct vine, video is becoming king.  If...

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Start Your Own Business

Start Your Own Business NOW! Start Your Business and Take Control Of Your Life NOW! If you don't want a personal business coach,  The Bourquin Group offers an online - self paced small business growth program that isn't taught at any university.  We bring in real...

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Do You YouTube For Business?

YouTube is just one of the many different ways that a small business can reach new customers.  The list of social media networks seems like it grows daily with FaceBook, Instagram, Pinterest and SnapChat among the big conversations. In my earlier post, I pretty much...

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"The insights from 118 West's blog have transformed how I manage my business. The practical tips on AI integration have been invaluable." - Sarah L., Boutique Owner

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