Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

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ChatBot Email Set Up

Why Your ChatBot Needs a Short Leash: The Case for Rate Limiting Email & Text Output Autonomous AI agents and chatbots excel at taking action, answering queries, and maintaining client engagement. However, when an automated assistant is granted unchecked access to...

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Coder, Programmer or Creator?

Recently I was listening to a Lex Fridman podcast featuring DHH.  In this pod they were wrestling with the term “programmer” while discussing the use of AI to generate code.  The analogy they used was the boss that tells programmers what to code is no more a...

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AI Generated Sleeping Bot

How do I get an Anthropic API key for the chatbot?

How do I get an Anthropic API key for the Bot118® chatbot? The FAQ Chatbot plugin needs an Anthropic API key to work. Here's how to get one: Go to console.anthropic.com. This is separate from claude.ai — it's the developer/billing side of Anthropic. Log in or create...

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