Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Do You Own Your Website? – You Might Be Surprised

When I asked a caller "Do You Own Your Website?" he was confused.  He said "Of course I do."  Very quickly we found out he was wrong.  He called because he wanted to migrate his website from another vendor to a company that would let us manage his website without...

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Are you hash tagging correctly??

"Mommy, why does the telephone have a hashtag?  You said you didn't have twitter when you were little" - anonymous child. Hash tags, the staple of Twitter, Instagram, Facebook and other social media posts.  But are you using them correctly.  With over 30 years in the...

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Is Your Marketing Chasing Customers Away?

Can bad marketing chase customers away?  The answer is simply yes.  Don't believe me?  Think about the last time your cable or satellite company sent you a "deal" for new customers only.  Didn't it make you at least think about switching?  I am the worst case...

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