Insights for the Modern Entrepreneur

Empowering Small Businesses with AI & JOMO

Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.

Latest Insights and Tips for Business Owners

Holiday Season Panic – Can AI Help?

You don’t need a massive corporate marketing team or a complex tech budget to leverage AI. Used right, AI acts as an invisible, highly efficient co-pilot that can handle the repetitive grunt work—leaving you free to focus on what actually matters: your clients, your products, and a little bit of seasonal downtime for yourself.

Curating the Club Cellar: Navigating Markups, State Law, and the Distributor “Coaching” Trap

One of my favorite rules is that if it is at Costco or the local market, get it off your list.  That only encourages price shopping and increases corkage while reducing sales.

Powering Modern Web Development: 118West Partners with Elegant Themes

At 118West, our mission is to build robust, scalable, high-converting digital foundations for our clients. Today, we are thrilled to make an official milestone announcement: 118West is officially an Elegant Themes Partner, recommending and supporting Divi as our...

Owners Play Academy - Work Less Play More

Owners Play

Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...

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Sales Funnel

Do you market wide or deep?

Some time ago the term "long tail marketing" got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place in Fresno...

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