Insights for the Modern Entrepreneur
Empowering Small Businesses with AI & JOMO
Explore a wealth of knowledge designed to help small business owners thrive in the digital age. Discover strategies for integrating AI into your operations and embracing the joy of missing out.
Latest Insights and Tips for Business Owners
Naming a Business or Product
Business Products and names can be a very expensive creative process. Think about energy drinks and what comes to mind? Red Bull? Monster? Bang? If you just say those words, does “Energy Drink” pop into your head?
Owners Play
Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
Do you market wide or deep?
Some time ago the term "long tail marketing" got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place in Fresno...
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