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Some time ago the term "long tail marketing" got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place in Fresno...
The first is a winemaker, Gary. Many people say Gary is passionate about making wine. I disagree. He loves making wine. His love is so infectious that I not only buy his wines, I started learning how to do it myself.
The Covid-19 Pandemic has likely changed how we perceive and participate in live entertainment forever. Some of that is good, some is bad. The Virtual Audience Server we created for COOLTOYS was such a hit that we decided to make two versions. One for big studios that could host their own server and a cloud based version that anyone can afford.